SOCIAL MEDIA MARKETING INTERN
(May 2024 - Aug. 2024)
OVERVIEW
During my internship at Think Royln, I worked across social media, creative production, merchandising, and digital strategy to support the brand’s day-to-day marketing efforts. I contributed to TikTok content creation, assisted with photoshoots, organized the wardrobe and sample inventory system, and helped coordinate on-set logistics. I also monitored email performance through Klaviyo, gathering campaign analytics to help the team understand engagement trends and improve future sends. In addition, I conducted daily influencer research and competitive analysis to identify emerging creators, track industry trends, and inform content direction. This role gave me hands-on experience in how a fashion brand produces, manages, and optimizes content across multiple digital touchpoints.
KEY RESPONSIBILITIES
• Managed and scheduled content across Facebook, Pinterest, and Instagram, ensuring posts aligned with the brand’s seasonal messaging, aesthetic, and campaign goals.
• Wrote engaging social captions that matched Think Royln’s voice and supported product launches, weekly promotions, and storytelling content.
• Contributed to TikTok content creation by brainstorming concepts, filming videos, and editing short-form content aligned with brand direction.
• Supported photoshoots by coordinating outfits, organizing product pulls, assisting with styling, and capturing behind-the-scenes content.
• Ran errands and provided day-to-day support to help shoots, sample pulls, and creative projects run smoothly.
• Digitized the entire clothing and sample wardrobe into a clear online system that tracked inventory and improved organization for stylists and the creative team.
• Built and maintained Excel spreadsheets to track bag inventory, product usage, and sample movement across campaigns and shoots.
• Pulled Klaviyo analytics to gather email performance metrics and identify engagement trends for open rates, click-throughs, and conversions.
• Conducted daily influencer and competitor research to identify emerging creators, track industry trends, and inform content ideas and positioning.
• Wrote engaging social captions that matched Think Royln’s voice and supported product launches, weekly promotions, and storytelling content.
• Contributed to TikTok content creation by brainstorming concepts, filming videos, and editing short-form content aligned with brand direction.
• Supported photoshoots by coordinating outfits, organizing product pulls, assisting with styling, and capturing behind-the-scenes content.
• Ran errands and provided day-to-day support to help shoots, sample pulls, and creative projects run smoothly.
• Digitized the entire clothing and sample wardrobe into a clear online system that tracked inventory and improved organization for stylists and the creative team.
• Built and maintained Excel spreadsheets to track bag inventory, product usage, and sample movement across campaigns and shoots.
• Pulled Klaviyo analytics to gather email performance metrics and identify engagement trends for open rates, click-throughs, and conversions.
• Conducted daily influencer and competitor research to identify emerging creators, track industry trends, and inform content ideas and positioning.
FEATURED WORK
IMPACT
My work at Think Royln strengthened the brand’s digital presence and improved several internal workflows that directly supported marketing performance. By scheduling and optimizing content across Facebook, Pinterest, and Instagram, I helped create a more consistent posting rhythm that contributed to an increase in overall engagement across the brand’s social channels following my internship. My caption writing and alignment with the brand’s seasonal aesthetic also supported stronger storytelling around key product drops.
By digitizing the wardrobe and bag inventory systems, I reduced sample-pull time, allowing the team to prepare more efficiently for photoshoots and content production. I also analyzed metrics to identify trends in open rates and click-throughs, contributing insights that helped improve campaign performance. Additionally, my daily influencer and competitor research helped the brand come up with new product positioning ideas, including the opportunity to explore a college and stadium-approved bag direction aimed at younger consumers.