I’m Preston Chazulle, a senior at the University of Miami studying Advertising Management with minors in Marketing and Media Management. I’m passionate about using data, audience insights, and creative strategy to better understand consumer behavior and help brands grow in an increasingly digital world.
My experience across audience development, digital marketing, social strategy, and content has shown me that the strongest ideas don’t come from creativity or data alone—they come from understanding how the two work together. I’m especially interested in uncovering the why behind consumer behavior: what captures attention, what drives engagement, and what ultimately builds a meaningful relationship between a brand and its audience.
Through my internships, campus involvement, and creative work, I’ve gained hands-on experience developing digital content and campaigns, analyzing performance, identifying audience trends, and translating insights into strategy. Working across different brands and audiences has strengthened my ability to look beyond individual metrics and understand how consumer insights can inform larger marketing and business decisions.
My perspective has also been shaped by studying and traveling internationally, including semesters abroad in Rome and Sydney. Experiencing different cultures and media environments firsthand has made me increasingly interested in how consumer behavior changes across markets and how brands can use data and cultural insights to communicate more effectively.
As media continues to evolve alongside AI, emerging technologies, and changing consumer habits, I’m excited by the future of marketing and digital strategy. I hope to build a career that combines data, technology, and creativity, using each to understand audiences more deeply and develop strategies that drive measurable brand growth.